I would never do a commercial for something that is embarrassing and I think that people maybe have a different perspective on what is embarrassing or not. Some people think doing a Revlon hair commercial is really cool. To me that's embarrassing but World of Warcraft - not embarrassing very cool.
All men want to be treated like kings in a relationship and I think if women don't indulge that sometimes their men are likely to stray and look for someone who can give that to them.