In order for a war to be just three things are necessary. First the authority of the sovereign. Secondly a just cause. Thirdly a rightful intention.
Among the natural rights of the colonists are these: First a right to life secondly to liberty and thirdly to property together with the right to defend them in the best manner they can.
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly they are marketing ineffectively and secondly as a consequence their positive social impact is not maximized.