The Internet will win because it is relentless. Like a cannibal it even turns on it own. Though early portals like Prodigy and AOL once benefited from their first-mover status competitors surpassed them as technology and consumer preferences changed.
If you publish a scientific paper it is very hard to start a nationwide debate about something. If you do this in a movie you can start a debate. We like to create a bridge between those two worlds - film and science.