Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.
It is spectacular. From about five minutes in when we knew for sure that we were going to have the weather to go the smile on my face just got bigger and bigger and I was just beaming through the whole launch. I mean it is just an amazing ride.