With the never-ending stream of new social technologies apps and platforms rolling out every day its easy to get lost in the minutiae of social media. Yet for there to be effective change especially within large top-down hierarchical institutions a company must have an over-arching understanding of the new role it has to play.
The little things I can obey. But the big things - how we think what we value - those you must choose yourself. You can't let anyone - or any society - determine those for you.
