Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.

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I hated the idea of a high school sweetheart. Growing up oh my God it just made me sick. I wanted to have a range of cool boyfriends. I wanted to travel around and date these interesting men. Then it just happened. You fall in love.