Like all technology social media is neutral but is best put to work in the service of building a better world.
There's an adage that is an apt description of the new dynamic at work...
If we had had the right technology back then you would have seen Eva Braun...
I have learned from my experiences in this industry that there is absolutely no way to control people's opinions on your performance in your movie. You go out there promote your film and hope people like the work you did.