The medium is the message. This is merely to say that the personal and social consequences of any medium - that is of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves or by any new technology.
Wearing a tuxedo isn't as simple as it sounds. I've been to a lot of award shows in Hollywood over the years and have seen some pretty sad tuxes. It's surprisingly easy to go off the rails.
