A brain is a society of very small simple modules that cannot be said to be thinking that are not smart in themselves. But when you have a network of them together out of that arises a kind of smartness.
We are infected by our own misunderstanding of how our own minds work.
The whole system of society tells you what to do.
Television is a medium of entertainment which permits millions of people to listen to the same joke at the same time and yet remain lonesome.