We tried to approach this as though there's never been a Superman movie before but at the same time respecting the canon and mythology. There are the pillars that you have to respect and I'm not about to break them. But it is fun for me to bend them and mess with them.
Let's keep the chemists over here and the food over here that's my feeling. What do I know? But that is a big aspect of fast food is their ability to artificially taint the colors and the smells and stuff to stimulate appetite.
