We are really living the American dream to be a successful brand in the States and in Europe and to steep ourselves in our heritage. But we do it with a sense of humor. We don't take ourselves too seriously in fashion.

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I got a poster from Columbia Records and there's Miles Davis Charlie Mingus Ellington Count Basie - everybody in that poster has died I'm the only one left. And great players like Paul Desmond and Gerry Mulligan it's hard to believe they're gone because we were all so close. But I believe in the future and the tradition will go on.