As children as we learn what things are we are slowly learning to dismiss them visually. As adults entirely submerged in words and concepts we spend almost all of our time thinking and worrying about the past and the future hardly ever looking at or engaging with the world visually.
We wanted Nike to be the world's best sports and fitness company. Once you say that you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.
