It would be my guess that Madonna is not a very happy woman. From my own experience having gone through persona changes like that that kind of clawing need to be the center of attention is not a pleasant place to be.
I suppose for me as an artist it wasn't always just about expressing my work...
It evolved from my experience in the fifties growing up during the McCarthy...
I think sportsmanship is knowing that it is a game that we are only as a good as our opponents and whether you win or lose to always give 100 percent.