It's up to the courage of the filmmakers to make art in cinema not just business. John was rejected by studios he borrowed money and did movies with his own money. You're either courageous or not. You have to find a way.

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There's one Baldessari work I genuinely love and would like to own maybe because of my Midwestern roots and love of driving alone. 'The backs of all the trucks passed while driving from Los Angeles to Santa Barbara California Sunday 20 January 1963' consists of a grid of 32 small color photographs depicting just what the title says.