In the old days a TV sync was perceived as not so cool or whittling away at your indie cred. Now it's seen as much more of an opportunity than a sellout as a way to find fans who wouldn't have ordinarily come across their genre of music.
The tax issue is the most powerful issue in American politics going back to the Tea Party. People say 'Oh Grover Norquist has power.' No. Grover Norquist and Americans for Tax Reform focus on the tax issue. The tax issue is a powerful issue.
